We have a proven track-record, which includes taking talent from karting all the way through to series such as DTM, WEC and Formula E. With a combined background, spanning more than 60 years, our knowledge and experience of the market, categories, manufacturers and teams is second-to-none. We have guided drivers to success by selecting the best teams; choosing mechanics/engineers; and providing physical, mental and practical support/preparation, and we are well-positioned to offer a world-class service to any driver wishing to reach the potential of their motorsport career.
Often the most overwhelming element of any career is the plan – what does the talent want to achieve and how will they best get there? With an inside knowledge of the industry and the low-down on future trends, our experts can advise with confidence so that targets are hit in the most time and cost-efficient way.
With decades of experience in negotiating contracts we promise to always deliver the best deal possible for long-term results. We then manage all of the contracts, so our drivers and their families feel safe and protected, and our legal team will check all documents before they are signed.
Once the strategy is decided, we set to work in liaising with all of the relevant teams and manufacturers to pull together the best deals. With contacts all around the globe, we are well-positioned to support any driver with any ambition.
With two former world championship level racing drivers in our team, we can offer experienced coaching to our talent. Whether going through data at the track or arranging simulator days, we identify how each of our drivers learn and deliver theoretical and practical advice to suit them. We can also arrange coaching days with a number of our professional coaches and racing drivers who specialise in a range of motorsport disciplines.
In a world where money too often wins out over talent, we are keen to support up-coming drivers in finding investments and sponsorship. We can then offer a service that manages these relationships to ensure longevity.
How a driver is perceived in the media can greatly impact on their value within the industry, so press and media should never be overlooked. We offer training and support to all of our drivers so they can project the best side of themselves when it really matters. We can also offer a press release service (see examples here) to raise the drivers’ profiles and communicate successes.
Motorsport offers an environment that enables young drivers to become mature, motivated and strong-minded – all skills required for the wider world. We take a very nurturing approach to our drivers offering emotional support and encouraging confidence and happiness both at the track and in everyday life. We also work closely with motorsport mind coaches to unlock the potential of our drivers and help them to achieve their best.